Beach Season is Around the Corner!

Great Shape for Spring?

Scott I arrive at the beginning of  Spring with a fat loss mission, although gaining some muscle at the same time would be nice.  I hate cardio and I cannot survive on rice cakes, soy chips and yogurt all day long as I am a real man and like to eat! 

Let the caveman out in you!  I agree you should base your diet on real food, preferably items that are minimally processed and were once alive.  Our digestive systems have changed little over the last 100,000 years yet as a population we insist on consuming tons of artificial foods which make us fat by accelerating the rate of fat storage.  Refined carbs such as bread, pasta, cookies candy and the like retard the fat burning process and actually support fat deposition due to the high content of trans fats which are meant to “preserve” fats to extend shelf life.  Yes they do a great job of extending the life of fat on your ass!

A fat loss effort should be based on weight training with cardio as a secondary consideration, especially if you want to gain some lean body mass which is not only possible, but common amongst my clients.  Now hear this: Weight training burns more calories and elevates metabolic rate longer than a time equivalent cardio session.  Now the type of weight training you choose will impact your rate of fat loss as I favor Hyper Metabolic Training which is provided with the Zero Tolerance Fat Loss system

 You create body fat loss at least to some degree by burning more energy than you consume and gain new muscle by over feeding the muscles.  These two goals conflict so what bridges the gap?  Amino Loading (100% Mr and Muscle Synthesis) enables you to achieve the best of both worlds.  The powerful ingredients and unique delivery system provide a “calorie free” super nutrient for the muscles to support new growth, gains in strength and rapid recovery.  At the same time Amino Loading sends messages to the brain that a great deal of food has been consumed and as a result metabolic rate increases, but there is nothing to burn except stored body fat as the MR and Muscle Synthesis have no caloric value.  

The Zero Tolerance Plan provides a comprehensive New Year resolution Solution! A complete weight training, cardio, nutrition program and expert technical support from Scott Mendelson are all included.  Do not pass up this opportunity to achieve the body of your dreams.  Act by now and receive the Hyper Metabolic Training Program (worth $100) Free with purchase of a Zero Tolerance Package.    

Awesome Arm Growth

Scott witnessed an awesome arm routine while at the gym and just had to know where it  came from, this client of yours assured me your routine and supplements were the keys to him adding 2 inches to his arms and 10 pounds of new muscle in 3 months.  What is the key to packing on arm size, I am desperate to know. 

Many clients come my way looking to pack mass on to their guns so I deliver!  I have developed dozens of routines to do so; below a Rapid Gun Growth routine (you will know why it is named as such once you try it for a month!) is one of my favorites for several reasons.  Before we get into what to do lets address some mistakes: do not train your arms more than once per week, not needed if you train with the right level of intensity during your weekly session.  Most arm routines include movements more appropriate for an estrogen laden aerobics class.

Now remember that if you are going to tear a muscle down with intense training you must be prepared to invest the effort into recovery or you will fail!  The muscles must have the raw materials and rest needed or the growth train will pass you by.

There is more to triceps training than push downs which typically cause more shoulder and elbow pain than tri development.    The triceps must be used to press and put into full flexion while the bicep must be challenged in multiple angles to stimulate all cross sections of the muscle.  Without the right exercise selection you are bound for failure

 You must train other body parts appropriately, especially your torso as the arms can grow from doing pulling movements such as chins, pulls and even benches!  Give me a call after you try this routine and with any purchase I will send you the rest of this awesome program for free. 

Proper intensity and execution of the movement is vital, for example a full stretch and pause at the bottom of a db seated incline curl ensures that you will get the full benefit of the exercise while eliminating momentum.  This will place more tension on the bicep which is key for maximal growth.  Do not cheat yourself and focus on your form.

                                                                         Sets                  Reps                Rest

A1. Close grip BB press                                    4                      5-7                   75

A2. Preacher EZ bar curl                                   4                      5-7                   75

B1. Seated 30º incline DB hammer curl*           3                      7-9                   60

B2. DB tricep extension                                    3                      7-9                   60

C1. Kneeling high cable bicep curl                    3                      9-11                 60

C2. DB rear cable extension                             3                     9-11                 60

 * arms should be straight at bottom of movement

 A fantastic window of opportunity exists to super charge muscle growth before and after the workout.  The success stories from people using 100% MR and Muscle Synthesis are piling in by a huge mail bag my postman drops off each month.  When taking before the workout 100% mr and Muscle Synthesis will change the hormonal environment and prime the system for growth while providing an alternative fuel source which spares muscle during hard training.  Following training another burst of aminos saturates the muscles with raw materials key for accelerate growth and repair.  Take your measurements before and after training, watch how much fuller you feel following Amino Loading. 

Little Sleep= Lots of Fat !

 I do not sleep very well due to my job which has me on rotating shifts.  I have been losing muscle and gaining body fat around the mid section like crazy, will the Fat Reduce help me?  I noticed there is a PM formula to help with sleep.

Sleep depravity is a leading contributor to obesity and it can be defined by a lack of sleep in terms of time or restless sleep which prevents you from entering the crucial REM cycle.  Poor sleep cycles will screw up your hormonal ratios which determine your rate of progress or lack their of in your case.  Obviously those lacking in quality sleep will have low mental and physical energy levels; interfering with the ability to exercise often at the proper intensity.  Testosterone will drop rapidly removing motivation for exercise or any other challenging activities.  Feelings of fatigue and or laziness will extend to the diet as well when people make excuses to consume junk food in an attempt to spike their energy levels with a sugar rush.  Studies show that people who are sleep deprived eat more sugar, no one knows why but the results have been replicated. 

 You are noticing more body fat accumulation around the mid section as high cortisol levels associated with a lack of sleep facilitate fat storage in many ways.  Cortisol activates fat storage receptors in the mid section for men and legs for women; secondly ruining insulin sensitivity which governs the storage of body fat. 

The PM Fat Reduce was designed to optimize the body for fat burning 24x7 and to help people transition into sleep, not as a sleeping pill, but by lowering the chronic cortisol levels elevated by a lack of sleep and additional stress.   Yes we are a highly stressed society and that is not going to change any time soon. 

Fat Reduce AM will help to increase energy, but will by no means have you jumping off the walls.  Increased energy is derived from changes in the hormonal environment which naturally improve alertness, willingness to exercise and reduce appetite for sugar rich foods.

The unique combination of the Fat Reduce AM/PM formulas will facilitate fat loss especially in the trouble areas, but your efforts with diet and exercise are also crucial.  Fat Reduce  especially needs time to do its best work as its focus is to manipulate the hormonal environment to support fat loss.  This cannot take place overnight but we do have proof that the metabolism increases a great deal from day 1 to 30 based on our trial data which revealed an average increase of 400 additional calories burned per day.  During the next trail we will measure at days 15, 30, 45 and 60.  Based on client feedback and hormonal blood panels I would venture to say that the metabolic increase between day 30 and 60 will be significant. 

Allow for 8 hours of sleep each night in a dark environment, go to sleep and rise at the same times each day to create a consistent pattern.  Exercising earlier in the day may also make it easier to transition into sleep.

Fantastic Customized Consult Success Stories

In 6 months working with  you Scott I cut my body fat from 17 to 7% and gained 12 pounds of muscle.  At age 36 I look far better than I did at 26 and am often mistaken for someone in my middle 20’s.

I was simply amazed by the personal phone calls and emails to ensure that I was on the right track. Everything provided by infinity fitness was first class all the way.  I am not sure where you come up with these training systems, but the innovation is amazing, I feel a vastly different challenge during every training phase.

Not to blow my own horn too much, but in addition to the programs I worked very hard and was more consistent than during any other previous 6 month period in my life.  You have been in the game for many years Scott- is it the program or the effort that produces big time results?

No program is worth anything if not applied correctly, however I have seen many people bust their humps and yet see 0 results due to a poorly designed program.  A phrase I often use with clients is “work hard and SMART”  meaning the correct principles of training, nutrition, recovery and supplementation must be applied to support the best possible result in the shortest time frame.

A customized training program is much like plans for a sky scraper, there must be an appropriate foundation built with tremendous attention to detail by a professional who knows how to manipulate all factors in your favor.  When potential problems arise the decision maker must be able to adjust accordingly to ensure your success. 

It is very difficult to design your own program which is why I do suggest serious trainees get professional help.  99% of trainees find it impossible to be objective when analyzing weak points as it becomes very personal, those who design their own programs rarely venture outside of their current box of knowledge which limits the introduction of new techniques.  People who take on the role of both trainer and trainee often find themselves redesigning programs too frequently and constantly second guessing before giving a program enough time to work. 

Now the most common failures I see during program design is the lack of attention placed on the long term scope of a program. There cannot be a directionless change of routines every month.  Each phase must build on the previous to ensure that the body does not slow down progress due to staleness or overtraining.  This is not a skill you can pick up when reading a research journal.  It takes years of experience to develop these skills along with the ability to identify what aspects of training are most important to support the goals.

When training in a California gym many years ago I knew a trainer who had all of the right looks with a great physique, but no brains to match.   No matter what the goals he prescribed the same general guidelines to all of his clients who ranged from old women to teenage athletes.  Unfortunately many trainers still use these same techniques as it minimizes any potential use of the brain on their part.  Do not assume that just because you are paying a trainer that you will get an appropriate program.  While there are many skilled trainers around, they are still the vast minority as gyms employ inexperienced trainers to save on pay roll costs.

The nutrition and supplementation scope is also equally important to training as one must support the body by sending the proper messages to the brain and provide optimal fuel sources.  People under estimate the importance of changing the nutrition program to match the training stimulus and goals.  I take tremendous amounts of time to evaluate feedback from my clients on a weekly basis to determine adjustments to all phases of the program.  Little things make a huge difference week to week and without a trained eye, you will miss these opportunities to improve your progress.

It makes no sense to put tremendous efforts and resources into accomplishing your goals without the proper plan to ensure your success.  Contact Scott to discuss your customized solution

Packing on Muscle Without the Fat

An acquaintance from the gym put on at least 15 pounds of muscle over the winter last year yet he remained very lean just as he started the phase.  When trying to pick his brain he led me to you as you designed the program.  What are the keys to packing on size without accumulating body fat?

Packing on new muscle is a matter of the right training to inflict damage while providing adequate fuel via the nutrition program to support repair.  Get too little and you slow down progress- too much and you start laying on the body fat.  I agree it makes no sense to work so hard during a fat loss phase only to have to do it all over again each year.  Why not maintain a lower body fat level during the winter so you are great shape come spring!

With that said you must consider hormones which control the rate of muscle growth and body fat storage.  You can tip the hormonal balance in your favor naturally by topping off your energy tank with Amino Loading and reducing fat storage hormones with Alpha Omega. 

I advise clients to consume between 1.5 and 2 g of protein per pound, clean carbs (amounts and timing vary based on many factors) and ample good fats when trying to maximize muscle.  Topping off the protein intake with 100% MR and Muscle Synthesis provides a calorie free advantage which will infuse muscles with raw materials essential for growth without the possibility of converting into body fat.

You cannot expect to make a 180 degree turn from a fat loss oriented program to gaining lean muscle mass without gaining body fat.  After all the body is used to taking in much less food for an extended period of time during a “diet”  You must gradually increase nutrient intake to avoid overfilling your energy tanks which then spills over into your tank (love )handles if you know what I mean.  Amino Loading helps you hedge your bets by providing a calorie free growth nutrient.

Prevent Fat Storage Before it Starts

The two keys to remember are that insulin while highly anabolic is also a fat storage hormone and that your millions of fat cells are very efficient when converting excess nutrients to body fat.   Low carb diets well known for their ability to accelerate fat loss will make you more sensitive to carbs when you reintroduce them to the diet and as a result insulin levels will go out of control if not addressed.  The use of Alpha Omega which is a designer essential fat complex helps to control insulin levels via many pathways.  Additionally the EFAS within the Alpha Omega fill fat cells as if they were college students rushing to Daytona hotel rooms.  This saturation fills up fat cells with their desired materials making it harder for fat cells to suck up excess nutrients from the blood stream to be converted to more body fat.

I strongly advise my clients to have body composition tests which are far superior to a scale which do not indicate if weight gained is fat or muscle.  This data enables me to refine client programs as needed. 

Scott I arrive at the beginning of  Spring with a fat loss mission, although gaining some muscle at the same time would be nice.  I hate cardio and I cannot survive on rice cakes, soy chips and yogurt all day long as I am a real man and like to eat! 

 “This is the best investment  I ever made Scott- you have built me a clear path to success.  All I have to do is follow the program which fits very well to my schedule etc.  I never thought everything could be so easy which is why I put things off for months before discovering your service from a friend.  In 12 weeks I averaged a 2 lb loss of fat per week and I am more muscular than ever.  Cannot wait for the next 12 weeks."  Thanks Dwight W.  Key West FL

 In Person Training With Scott

The most impressive looking physique in the gym I go to is a good place to solicit some advice right?  Anyway he has been working with you for quite some time and told me that he recently when to see you in Columbus in person.  Apparently you helped him solve some  problems with his squat which had baffled him for years.  Do you see clients in person very often?

Each year a large number of clients come to see me in person where I have the ability to perform an elaborate hands on assessment which includes range of motion evaluation and exercise instruction.  I very rarely come across a client that does not need some adjustments in form for a variety of exercises.  Watching a client perform exercises in person enables me to evaluate weaknesses, imbalances and motor patterns which can be fixed with the proper training program design.  For example someone who can press twice as much as they can row has in imbalance which must be fixed to prevent injury and maximize future potential.

The squat is the most common exercise where trouble arises and most people lack the proper understanding of how various foot and hip positions recruit different musculature.  Based on the physical structure of a client and the desired targeted area I will instruct a specific squat form execution.  For example the client you speak of has tremendous quads, but poor glute and hamstring development.  Before he did one rep I knew what type of squat form he was using just by looking at him.  Some adjustments in foot width, bar position and bottom target position enabled him to better recruit the entire posterior chain. 

Those interested in a live evaluation should contact me asap as slots are filling very quickly for the first quarter of 2006.  A private session in Columbus Ohio costs $200 per hour and in most cases one hour is sufficient to accomplish the goals for a visit. 

 Zero tolerance Plan  50-100% More Fat Loss in Month 2!

Scott the Zero Tolerance Plan along with the Fat Reduce is awesome- Easy to follow and simple!  I have lost 18 pounds of fat in 2 months and my arms look better than they have in years. My progress was much faster in month 2 than 1- why? and can I expect better results in month 3 than 2?

 I personally follow up with every single client that uses the Zero Tolerance plan and have success collecting feedback from 97% and yes a vast majority have experienced better results in month 2 than 1- in many cases twice as much fat loss during month 2!  I would attribute this to building metabolic momentum as it takes time for the metabolism and fat burning hormones to peak when changing nutrition and training programs.  The body thrives in a consistent environment when given enough time to adapt to the right program and metabolic signals.  Your fat burning furnace will continue to increase each week using the Zero Tolerance Plan-melting away body fat for good. 

"Since adding the fat reduce to the zero tolerance plan I have seen a big difference Scott.  I am now in my second month of the program and I can tell that progress is picking up quite nicely.  Last month I lost 6 pounds of body fat and am now 11%  which is the lowest I have ever been.   I have no doubt that I will be looking good for my wedding in feb- Our wedding will be on the beach in Hawaii- and I plan to wear shorts and no shirt!!!  "

Consistency is a Key to Success

You have mentioned metabolic and hormonal momentum a few times and site it as being very important for success.   I have an identical twin and we respond well to the same training and nutrition routines.  He is more consistent than I and sees much better results.  I seem to be one good month followed by one average month etc and cannot get anywhere close to his success even though we train together.  Is a lack of consistency my problem?

 Yes it is, your brother has executed his program more consistently and as a result his hormones are operating at a much better ratio than yours.  Hormones govern all changes including fat loss, muscle growth, energy, strength etc.  According to Dr. Serrano it can take anywhere from 3-9 consistent months of proper nutrition, training etc to reach the peak of your hormonal potential.   Hormones can either facilitate your progress or cause a disruptive road block.   Dr. Serrano well known for his work with hormones has reviewed tens of thousands of hormonal profiles and has tracked data over many years for his patients.  “I have patients come in for blood work before their annual evaluation and when I get the results I can tell how they have been eating, sleeping, training over the past several months just by looking at the test figures and comparing to prior results.” 

In over 10 years of working with a wide variety of clients those who are most consistent over a long period of time experience the best results in terms of physique changes.  There is no substitute for this investment.  A few bad eating days and a week or so off of training out of every three months will not interfere with your progress.  However the alternating good and bad month will not enable you to scratch the surface of your true potential.   

“I show patients prior hormonal work ups where their testosterone was twice as high as the current reading when they were consistently following a well designed program. The most common obstructions to hormonal progress is excessive alcohol consumption or stress.“

Over the last 2 months I have been extremely good with both diet and training.  I had a few bad days, but that was it and I have a lot to show for.   This was by far the most productive 2 months I have ever had which is no small statement since I have been trying to improve my physique over the last 10 years.  I went from 14% body fat to 10% while improving my lean muscle mass and definition.  This goal had eluded me for at least 5 years and I am at the lowest body fat% of my life at age 36- Thanks Scott!  Jim T Wyoming

Have a question? Need clarification?   Scott Mendelson is the only CEO in the industry who answers his own phones to keep his pulse on the heart of the industry.  Benefit from unparalleled products and services.  Call 614 868 7521  or email scott@infinityfitness.com to arm yourself with the tools for body reconstruction.. 

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 None of the statements within this article have been approved by the FDA

Give consideration to my consultation service which provides customized training and nutrition programs so that you can make the best use of your time and effort. 

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